Product DesignRead more
Develop an excellent Product Strategy based on a roadmap straight to success
Product strategy consulting for IT solutions
Our key motivation is to develop unique, highly functional products that focus on your business perspective and are powered by research-driven data. With 10+ years of experience and over 150 web & mobile app projects in our portfolio, we know how to design innovative, valuable products that take markets by storm.
Our Product Strategy services
At Miquido, we build one-of-a-kind apps that effortlessly win users over. See what we have in store when it comes to product strategy and ensure that your idea is on the right track!
Business & market insights
We shape your product vision and apply our industry experience to advise you on the winning strategies for understanding of the market, user needs and business opportunities ahead of your product.
A well-defined roadmap
Having a defined business goal and a detailed plan of getting to it is a crucial part of the process. We will provide you with a step-by-step roadmap of your product’s success.
Avoid investing in under-tested products that won’t perform on the market – a strong product strategy will ensure your idea is well-researched, in high demand, and meets your business requirements.
Test your product in new fields, conquer international markets, and find foreign investors thanks to early quality prototypes. We will make sure that your idea is appreciated worldwide!
Thorough research, workshops and communication funnels are all included in our development process, so we make sure to be on the same page with you every step of the way. We take into account your project’s scope, scale, as well as your business model and provide a detailed analysis of the market alongside insightful recommendations.
We believe that teamwork & communication are the key factors in understanding the idea and workflow of your future product. That’s why we set up personalised workshops that provide an opportunity for the team of experts to swiftly find answers to all product-related questions.
We want your product to succeed as much as you do! That’s why throughout the whole Build-Measure-Learn cycle we focus on research and data to create effective and trustworthy build ups. We estimate the product performance, optimise UX, run A/B testing, and provide a controlled product release.
Our apps and services are designed with value. This translates into high usability of the products we build, as well as into an appreciation of both business and IT communities. Thanks to our portfolio of over 150 completed projects, we have been recognised by the Mobile Trends Awards, Fintech Awards, and UK App Awards.
This is how product strategy is born
Evaluating your idea
We want to understand the scope of your project and elaborate on its main goals, the target audience and key features. Every great product strategy begins with an idea, and we want to make the best of it! During this phase, we will discuss the potential functionalities, tech solutions and time required to deliver them. At the end, we’ll have a development quotation and schedule ready.
Market analysis and insights
A flawless software product is the outcome of a well-defined vision and research-driven data that allows us to design an app that exactly fits your customer needs. We dive into target group research, trends and benchmarks, as well as market strategies to analyse the specifics of your industry. Our team identifies new opportunities for your business and sets up a sound Unique Value Proposition for your product.
Brainstorming the blueprint
It’s time to make use of our knowledge and work together on creating a one-of-a-kind product suited to your business objectives. During customer-tailored workshops we will brainstorm the main objectives of product design such as user personas, customer journeys, possible product solutions, and more. This is also the point when we can wireframe all the essential features.
Seeing where we can take you
Now that we have our roadmap to success, we want to envision it in a clickable prototype that clearly demonstrates what your product can do and allows you to test your idea among potential users. We aim to deliver a product with a meaningful set of features and an intuitive design, so our process will be divided into iterations that will allow us to improve the project further on.
Ongoing support & enhancements
Miquido takes pride in building long-term partnerships with our clients, so we can continue supporting and upgrading your product even after it’s been released to the market. Whether you decide to postpone the development and focus on your product design initiatives, or if you decide to jump into programming straight away – we’ll be happy to help! Just let us know what’s up and we’ll get straight to work.
Custom app development
With a defined product strategy and a polished idea, you can start working on the right solution for your unique business requirements. For that purpose, we offer our custom design and development services. By choosing a solution tailored just for you, you can be certain that there are no unnecessary features, and you’re free to adjust it to your specific needs. We make sure to fit the development schedule and budget to your business plan, and you can count on our support and maintenance once the project is complete.Learn more about custom apps
Find your industry in our portfolio of satisfied clients
Modern medicine is becoming more and more digitised, from basic functions like measuring daily steps to advanced lab work and testing. Our knowledge comes from 10+ years of experience in developing healthcare apps & web apps, made with accessibility and quality of health-oriented products in mind. We have created solutions that help medical practitioners, hospitals, policy makers, and regular users make medicine & healthcare more accessible. With data-oriented analysis and user-driven design, we create solutions that aid both medical professionals and their patients.Our solutions for healthcare
The vast majority of businesses now rely on e-commerce. Even though this area is well explored by all internet users, there are a lot of changes and adaptations on the eCommerce market occurring each and every day. This is why our team of product strategy experts always researches the latest trends and is ready to rise up to any challenge. Seamless design and user experience are crucial when it comes to online stores and we pay extra attention to specific features and details in order to make the selling process a lot smoother.Our solutions for e-commerce
Games, movies and books are all well adapted to our digital world. Over the years, we’ve worked for renowned brands in the entertainment industry, and excel in making user-friendly music and video applications. Detailed market research, applying the idea in different ecosystems, and functional and intuitive designs are our keys to success. With the Miquido team, you can develop a solution that will be meaningful to your users and scalable for the business goals you want to achieve.Our solutions for entertainment
Web or mobile fintech apps are used everywhere on an everyday basis. Banks, payment getaways, and insurance platforms are all based on useful and fully internet-based solutions that need to be designed with special safety measures. At Miquido, we create innovative applications for finance and banking based on new technologies and functionalities required by the market. We develop our web & mobile products with all the essential cybersecurity measures in mind.Our solutions for fintech
We want to grow with partners that have extraordinary ideas and need custom products, so that we can design truly innovative solutions. Our software company is known for crafting original apps and we are not afraid of challenges. With award-winning apps, hundreds of on-point projects and years of practice in development and user experience, we’re able to satisfy the needs of various business industries. See for yourself!Oour solutions for other industries
Want to talk about your idea?
Hi, I’m Maciej, Head of Design at Miquido. Fill in the form to the right and we’ll get in touch soon!