Value Added Services

Boost customer engagement and growth

Unlock new revenue streams, deepen customer loyalty, and stay ahead with services designed for tomorrow’s market—today.

Contact us
Value Added ServicesValue Added Services
BNP Paribas
mBank
PZU
TUI

Unlock success with targeted advantages

Accelerated revenue growth
01

Accelerated revenue growth

New value added services create fresh revenue streams without heavy investment, helping businesses grow faster and smarter.

Stronger customer loyalty
02

Stronger customer loyalty

Extra features keep users engaged, satisfied, and less likely to switch to competitors. Customers who feel they’re getting more value stay longer and are more likely to recommend the brand.

Competitive edge
03

Competitive edge

Unique, well-crafted services help businesses escape crowded markets and set new industry standards. It’s not just about keeping up—it’s about becoming the brand others are trying to catch.

Future-proofing the business
04

Future-proofing the business

VAS helps clients stay ahead of customer expectations and market shifts, making them more resilient and adaptable. In a fast-changing world, businesses that innovate early thrive long-term.

1 of 4

Our VAS software development services

We craft innovative, scalable, customized technology solutions that help companies lead and grow in a digital-first world. 

We help you define a clear, customer-focused vision for your value-added services. 
Through collaborative workshops and in-depth analysis, we align VAS offerings with your target audience, define a go-to-market strategy, and select monetisation models. The outcome is a prioritised development backlog that sets the foundation for long-term growth.

<strong><strong>VAS Strategy Discovery</strong></strong>

VAS Strategy Discovery

We design and develop custom web, mobile, and API solutions tailored to support value added services.

Our portfolio includes successful collaborations with trusted brands like Empik, Play, TUI, Orlen, and Diagnostyka. We ensure each service is aligned with your business goals and delivers measurable value.

<strong><strong><strong>Custom VAS implementation</strong></strong></strong>

Custom VAS implementation

We offer fully tailored implementations of third-party services into your digital ecosystem, leveraging our deep domain knowledge and integration experience. 

Based on our ServiceHub architecture, we create flexible platforms that simplify external services' integration, orchestration, and lifecycle management. From strategy to operations, we take full responsibility for your VAS ecosystem.

<strong><strong>Aggregator & platform development</strong></strong>

Aggregator & platform development

We support businesses in building robust infrastructure to manage and scale VAS offerings. 

We identify technical, operational, and strategic gaps to enhance service delivery, customer engagement, and profitability. We guide you toward smarter, more effective VAS management with actionable recommendations.

<strong><strong>VAS ecosystem audit</strong></strong>

VAS ecosystem audit

Our audit service helps you assess the performance and potential of your existing VAS ecosystem. 

From parking, tickets, and transit handled in one contextual click to automated reminders for recurring needs like insurance, eSIMs, or bills, our solutions turn your app into a true daily assistant. Integrated with calendars and personalised triggers, these AI agents increase engagement and customer satisfaction.

<strong><strong>AI-powered VAS management</strong></strong>

AI-powered VAS management

We use AI to elevate users' interactions with value-added services, making everyday tasks faster, smarter, and more intuitive. 

Unlock growth with value added services that go beyond the basics. At Miquido, we build custom software that helps you enrich your core offerings, boost customer engagement, and open up new revenue streams.

<strong><strong>VAS Strategy Discovery</strong></strong>

VAS Strategy Discovery

We design and develop custom web, mobile, and API solutions tailored to support value added services.

We help you define a clear, customer-focused vision for your value-added services. 
Through collaborative workshops and in-depth analysis, we align VAS offerings with your target audience, define a go-to-market strategy, and select monetisation models. The outcome is a prioritised development backlog that sets the foundation for long-term growth.

<strong><strong><strong>Custom VAS implementation</strong></strong></strong>

Custom VAS implementation

We offer fully tailored implementations of third-party services into your digital ecosystem, leveraging our deep domain knowledge and integration experience. 

Our portfolio includes successful collaborations with trusted brands like Empik, Play, TUI, Orlen, and Diagnostyka. We ensure each service is aligned with your business goals and delivers measurable value.

<strong><strong>Aggregator & platform development</strong></strong>

Aggregator & platform development

We support businesses in building robust infrastructure to manage and scale VAS offerings. 

Based on our ServiceHub architecture, we create flexible platforms that simplify external services' integration, orchestration, and lifecycle management. From strategy to operations, we take full responsibility for your VAS ecosystem.

<strong><strong>VAS ecosystem audit</strong></strong>

VAS ecosystem audit

Our audit service helps you assess the performance and potential of your existing VAS ecosystem. 

We identify technical, operational, and strategic gaps to enhance service delivery, customer engagement, and profitability. We guide you toward smarter, more effective VAS management with actionable recommendations.

<strong><strong>AI-powered VAS management</strong></strong>

AI-powered VAS management

We use AI to elevate users' interactions with value-added services, making everyday tasks faster, smarter, and more intuitive. 

From parking, tickets, and transit handled in one contextual click to automated reminders for recurring needs like insurance, eSIMs, or bills, our solutions turn your app into a true daily assistant. Integrated with calendars and personalised triggers, these AI agents increase engagement and customer satisfaction.

1 of 3

Our clients’ success stories

Explore how we turn challenges into success. See the real-world solutions that delivered outstanding business results for our clients.

See our portfolio
BNP Paribas
BNP Paribas
“They’re very goal-oriented, actively looking for solutions to every challenge. The team is collaborative but still low-maintenance.”

Piotr Paraska

Senior Project Manager @ BNP Paribas

Nextbank
Nextbank
"We're impressed by the Miquido attention to detail and their transparency in everything they do."

James Allan To

Chief Commercial Officer @ Nextbank

1 of 2

Available for projects

Choose your next VAS software development company

With years of hands-on experience and industry recognition behind us, we bring more than just ideas—we bring proven value. If you're looking for a partner who understands your vision and speaks your language, you're in the right place.

Consult your idea

Frequently Asked Questions

Haven't you found the answers?

Talk to us

Should we use a ready-made VAS SDK or build our own platform?

It depends on how many services you plan to offer and how much control you need over them. A ready-made SDK can speed up the launch of a few standard services, but its provider largely sets the partners, user experience, and data flows. A platform of your own lets you decide which partners to add and how services appear in your app. We implement third-party services into your app and build platforms that manage the integration, orchestration, and lifecycle of external services.

Can we add or switch service partners without releasing a new app version?

It depends on your app's architecture. When each service is a self-contained module and partner settings live on the backend, some changes can go live without a store release. A new native feature or any change to the app's code still needs a new version in the App Store and Google Play. We build on a modular architecture, where each feature can be developed, tested, and deployed independently. It is worth checking early which partner changes your setup can handle without a release.

What happens when a partner’s service goes down?

In a well-designed app, an outage affects only that partner's service, not the rest of the app. When each service runs as a separate module, banking and other core features keep working. Users should see a clear message, and the service can be hidden or paused until the partner is back. Monitoring should alert your team as soon as a partner service fails. Who responds to partner outages, and how fast, should be set in your agreement with each partner.

Who handles payments, reconciliation and customer complaints?

That depends on the business model you agree with each partner, not on the technology alone. In some models you collect payments and settle with the partner, in others the partner does. The same applies to complaints about the service itself. We help you choose monetisation models during discovery and build the app flows and integrations that the model needs. Collecting payments and handling complaints stay with you and your partners.

How is customer data shared with service partners?

A partner should receive only the data its service needs, and only on a valid legal basis, such as the customer's consent. The app can ask for consent when a customer first opens a partner service. Data travels through secured APIs, with encryption and a GDPR-compliant architecture. Your legal and compliance teams decide what may be shared, and the app's integrations follow those rules.

Do value-added services work outside banking?

Yes. Value-added services fit any app that customers open regularly, including travel and insurance apps. Examples include automated reminders for insurance, eSIMs, or bills, and parking, tickets, and transit available in one tap. Brands we work with include PZU and TUI, as well as banks such as BNP Paribas and mBank.

Haven't you found the answers?

Talk to us