Do you just design the strategy, or do you help implement it?
We do both. As a product growth strategy agency, we don't just hand you a plan and walk away; we deliver a comprehensive, structured strategy document alongside complete technical execution. Our services cover everything from initial business diagnostics to system and legacy backend integration. We actively adapt the modern product architecture to fit your pre-existing IT infrastructure, bridging new technologies with your legacy systems to guarantee total operational continuity during the implementation phase.
What do you need from us to get started?
To start, we need your business goals, access to the app and its analytics, and time with the people who own revenue and the product. The first step is a 30-minute diagnostic call. Business and revenue diagnostics come next, so data on conversion, retention, and transactions speeds up the work. For customer journey mapping, we also look at the flows where your users drop off today.
What specific metrics (KPIs) do you focus on improving?
Our product growth strategy consulting focuses heavily on turning your mobile application into a measurable revenue engine. We apply proven methodologies to optimize and improve:
Financial Metrics: Conversion rates, transaction volumes, subscription renewal rates, and long-term Customer Lifetime Value (LTV).
User Engagement: Retention metrics, onboarding completion rates, and minimizing user drop-off points.
Operational & Technical Performance: Driving down customer acquisition costs, optimizing self-service costs, and ensuring continuous uptime with zero disruptions during massive, seasonal traffic peaks.
Do you replace our existing Product Management or Marketing teams?
Not at all. Our role is to empower and collaborate with your internal teams, giving them the strategic flexibility needed to excel at an enterprise level. Rather than replacing your staff, we equip them with a leadership-ready strategy, tailored monetization logic, and a phased roadmap prioritized by impact and feasibility. This gives your existing product and marketing managers a clear business rationale to present to stakeholders and board members, helping them better understand what is a product led growth strategy and how to use our scalable architecture to test new assumptions dynamically.
Can you work on an app another team built?
Yes. Growth work usually starts with an app that is already live, whoever built it. We begin with business and revenue diagnostics and a review of the current product, its analytics, and its architecture. New growth mechanics are then designed to fit your existing app and IT infrastructure, including legacy backends. Taking over existing codebases is a regular part of our work: TUI's mobile platform has been in production with us for more than 10 years.
Is this growth marketing? Do you replace our product or marketing team?
No to both. Product growth works on the app itself: onboarding, monetisation logic, retention mechanics, and the architecture behind them. Your product and marketing teams stay in charge. They get a strategy, a monetisation model, and a roadmap prioritised by impact and feasibility, ready to present to the board. A Senior Project Manager at BNP Paribas described our team as "very goal-oriented."
Which metrics do you focus on?
We focus on metrics tied to revenue: conversion, transaction volumes, subscription renewals, and customer lifetime value (LTV). On the engagement side, we track retention, onboarding completion, and the points where users drop off. We also look at customer acquisition and self-service costs.
Empik Go's reading app, a Miquido project, grew its user base by 40% between 2023 and 2024.