What are the discovery phase deliverables?
Discovery phase deliverables are tailored to what your team needs and what it does not know yet, so the set differs from project to project. It may include a product vision statement, market and competitor analysis, proto-personas, or a value proposition. Other possible outputs are a prioritised feature list with a defined MVP, a short specification ready for estimation, and a roadmap with cost and time estimates. For simpler products, a process model and a user story map are often enough.
What questions are asked in a discovery phase?
We start broad: why the product should exist, who it is for, in what context and on which devices it will be used. Next come business goals, success metrics, competitors, and differentiators. Only then do we ask what each feature should do and how it fits your processes and systems.
What comes after the discovery phase in a project?
The discovery phase in software development gives you a scope, a roadmap, and an estimate to plan the next phase with. Most clients move into UX/UI design and development, often starting with the MVP. Discovery does not stop there. Our product managers keep mapping processes and refining user stories with the delivery team as each feature comes up.
How long does product discovery take?
The initial
workshops usually take 2–3 days, or 4–5 days for larger and more complex products. Preparation and the summary add several working days. After that, requirements work continues throughout development, feature by feature. We adjust the length and format to your product and your team’s availability.
How does product discovery help improve user experience?
Product managers and product designers work side by side from the first session, and the outputs of this collaboration can include user segments, proto-personas, a value proposition, business user flows, and app screen flows. Key flows can be checked on a prototype, so UX problems surface before development.
What does customer discovery research look like in product design and development?
Customer discovery research combines desk research, interviews with your stakeholders, and, when the brief is thin, research with potential users. Our research team can also prepare a dedicated market research report. We segment the target group, build proto-personas, and define their jobs, pains, and gains. The findings feed directly into feature ideas, design decisions, and the MVP scope.