Product Discovery Services

Know what to build first

Most mobile projects lose time on unclear scope long before they lose it on code. Our software product discovery services turn your idea, problem, or existing app into a clear vision, a prioritised scope, and a realistic MVP plan.

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Product Discovery Services for Mobile AppsProduct Discovery Services for Mobile Apps
TUI
Empik Go
Diagnostyka
Dolby
Skyscanner
BNP Paribas

Make product discovery work in your favor

01

Turn an idea into a vision

Many products begin with a strong idea and an unclear purpose. Before any design or code, you need answers on why the product exists, who it serves, and in what context. Without them, every later decision rests on guesswork.

02

Map processes nobody wrote down

The knowledge your app depends on is usually spread across departments and people. Few companies have their processes documented end to end. Discovery maps them and translates them into concrete app functionality.

03

Fit the MVP to real constraints

Every feature feels essential until budget, deadlines, and team availability come into play. Clear priorities let you launch a smaller first version, learn from it, and grow in steps. Acceptance cycles in larger organisations stay manageable too.

04

Stop unclear requirements blocking delivery

AI tools and modern engineering practices have made writing code faster. Deciding what the product should do now carries more weight for project success than building it. Agreed, detailed requirements keep your development team moving.

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How we run your product discovery

Our product discovery solutions rest on four pillars. You can start with one of them or combine all four, depending on where your product is today.

Product vision and market research

We work out who the product is for, why it should exist, and where it will be used. Market and competitor analysis often reveals solutions you had not considered, even in a market you know well. A vision statement and proto-personas close this stage.

Scoping and feature prioritisation

We define the key features, their order of importance, and what goes into the first release. Each priority is backed by data from user research, market analysis, and the cost and expected value of every feature. You end up with a scope our engineers can estimate reliably.

Continuous requirements discovery

Discovery carries on once development starts. Our product managers map your processes together with your stakeholders and turn them into user stories, refined with designers and engineers. The app follows how your business works and serves your business goals. The same documentation feeds our AI-assisted delivery process, so development moves faster and with fewer open questions.

Product ownership support

When you need more than an analyst, we act as a proxy product owner. We build the idea backlog, recommend next steps against your business goals, and define the metrics to track. Key strategic decisions stay with you.

Choose your level of involvement

Every organisation can give a product a different amount of time and decision-making power. Pick one of three product discovery consulting models, or a variant in between, and we adjust how we work.

01

Full client control

Your product owner joins every analysis session, approves each user story, and sets all priorities. We run the meetings, document decisions, and prepare requirement proposals for approval. The model works best when your product owner has time for frequent check-ins.

02

Shared decisions with a proxy

Your product owner sets priorities at epic level, approves key assumptions, and settles disputes. We act as a proxy product owner, run analysis sessions, and write user stories with acceptance criteria. Best when your product owner wants to steer the direction but cannot join every session.

03

Delegated decision-making

You set the business goals and approve epics and major scope changes. We own the backlog, from user stories and requirements to release planning with the project manager. Best when you have no in-house product owner or your team needs to focus elsewhere.

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Your ROI from product discovery services

Source: The Future of User Research Report 2025

<strong>Decisions based on research</strong>

Decisions based on research

Market analysis, competitor data, and user insight, which companies credit with 34% higher retention, sit behind every recommendation. You invest only in features with a clear reason to exist.

<strong>An MVP sized to launch</strong>

An MVP sized to launch

The first release covers what users need most, so it reaches the market sooner and costs less. Usage data then shows which features deserve the next part of your budget.

Source: BCG

<strong>Predictable budget and timeline</strong>

Predictable budget and timeline

A defined scope gives our engineers a solid base for estimation. You know what you are paying for before development starts, while over two-thirds of large tech programs miss their time, budget or scope targets.

<strong>Fewer changes during development</strong>

Fewer changes during development

Detailed requirements answer most developer questions in advance. Your team spends less time on rework and clarifications.

<strong>Shared understanding across teams</strong>

Shared understanding across teams

Your stakeholders and our team work from the same vision, scope, and vocabulary. Misunderstandings surface at the workshop, when fixing them is cheap.

Source: 2024 Developer Survey, Stack Overflow

<strong>Ready input for your delivery team</strong>

Ready input for your delivery team

Designers and engineers start with documented flows, user stories, and priorities. Context stays in the documentation, even when new people join the project after discovery, so it doesn’t end up in the knowledge silos 30% of developers run into 10+ times a week.

<strong>Decisions based on research</strong>

Decisions based on research

Market analysis, competitor data, and user insight, which companies credit with 34% higher retention, sit behind every recommendation. You invest only in features with a clear reason to exist.

Source: The Future of User Research Report 2025

<strong>An MVP sized to launch</strong>

An MVP sized to launch

The first release covers what users need most, so it reaches the market sooner and costs less. Usage data then shows which features deserve the next part of your budget.

<strong>Predictable budget and timeline</strong>

Predictable budget and timeline

A defined scope gives our engineers a solid base for estimation. You know what you are paying for before development starts, while over two-thirds of large tech programs miss their time, budget or scope targets.

Source: BCG

<strong>Fewer changes during development</strong>

Fewer changes during development

Detailed requirements answer most developer questions in advance. Your team spends less time on rework and clarifications.

<strong>Shared understanding across teams</strong>

Shared understanding across teams

Your stakeholders and our team work from the same vision, scope, and vocabulary. Misunderstandings surface at the workshop, when fixing them is cheap.

<strong>Ready input for your delivery team</strong>

Ready input for your delivery team

Designers and engineers start with documented flows, user stories, and priorities. Context stays in the documentation, even when new people join the project after discovery, so it doesn’t end up in the knowledge silos 30% of developers run into 10+ times a week.

Source: 2024 Developer Survey, Stack Overflow

empik go logo center
"They really dug deep to understand our industry and customer needs. They are truly engaged and always up for the next challenge."

Michał Kiender

Product Manager, Empik Go

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Available for projects

Ready to turn ideas into scope?

Tell us about your idea, business problem, or existing app. We will suggest a discovery format that fits your stage and your team.

Frequently Asked Questions

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What are the discovery phase deliverables?

Discovery phase deliverables are tailored to what your team needs and what it does not know yet, so the set differs from project to project. It may include a product vision statement, market and competitor analysis, proto-personas, or a value proposition. Other possible outputs are a prioritised feature list with a defined MVP, a short specification ready for estimation, and a roadmap with cost and time estimates. For simpler products, a process model and a user story map are often enough.

What questions are asked in a discovery phase?

We start broad: why the product should exist, who it is for, in what context and on which devices it will be used. Next come business goals, success metrics, competitors, and differentiators. Only then do we ask what each feature should do and how it fits your processes and systems.

What comes after the discovery phase in a project?

The discovery phase in software development gives you a scope, a roadmap, and an estimate to plan the next phase with. Most clients move into UX/UI design and development, often starting with the MVP. Discovery does not stop there. Our product managers keep mapping processes and refining user stories with the delivery team as each feature comes up.

How long does product discovery take?

The initial workshops usually take 2–3 days, or 4–5 days for larger and more complex products. Preparation and the summary add several working days. After that, requirements work continues throughout development, feature by feature. We adjust the length and format to your product and your team’s availability.

How does product discovery help improve user experience?

Product managers and product designers work side by side from the first session, and the outputs of this collaboration can include user segments, proto-personas, a value proposition, business user flows, and app screen flows. Key flows can be checked on a prototype, so UX problems surface before development.

What does customer discovery research look like in product design and development?

Customer discovery research combines desk research, interviews with your stakeholders, and, when the brief is thin, research with potential users. Our research team can also prepare a dedicated market research report. We segment the target group, build proto-personas, and define their jobs, pains, and gains. The findings feed directly into feature ideas, design decisions, and the MVP scope.

Haven't you found the answers?

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