It’s hard to imagine a banking institution without a mobile app nowadays, and with good reason. Mobile banking apps are changing the financial market year by year, with the demand for a smooth, convenient online banking experience increasing along with the digitalisation of the sector.
So where should you start if you want to craft your own banking app? Read on to find out!
This short guide is a part of our Fintech: the ultimate guide to the finance app sector report. Download the ebook to learn everything you need to know about mobile banking in 2022!
Building your financial app step by step
Thorough research is perhaps the most important stage when it comes to crafting your own digital product. Having an idea is the first step toward realising your goals, but in order to succeed, you’ll need a solid base of knowledge about your userbase, the market, and your competitors. Don’t risk putting out a product that’s not suited to user needs or one that’s a copy-paste of what’s already available. Instead, use the information you’ve gathered to create a finance app that will give your clients exactly what they want.
2. Idea validation/prototyping
Prototypes are visual representations of potential products meant to help you illustrate various versions of what your app is going to look like. Prototyping is a very important part of the process, as it shows you the areas where your ideas might be lacking, and in turn, helps you to choose the most suitable UX/UI solutions for your banking app.
With your prototype ready, you can start to collect feedback from actual users. Their insights will help you find the right balance between their needs, industry trends and your own business goals.
3. Building the MVP
You have probably heard the term before, but just for clarity’s sake: A Minimum Viable Product is a version of your product that has enough features to satisfy early adopters, which means it’s essentially a basic version of your product that’s ready to be put on the market. The main goal here is to gain user feedback on your banking app and learn what you should improve.
Developing an MVP instead of a full-fledged version of your financial app will help you to save both time and money. By creating a Minimum Viable Product, you put your focus only on the most important features, instead of building complex software. As a result, the time to market is much faster and cheaper, not to mention the decisions made based on user feedback will no doubt save you some costs.
4. Further development
After you’ve gained valuable feedback from your users, you can focus your efforts on design and development enhancements for your product. Make sure to equip your app with a personalised UX and UI, and put an emphasis on intuitiveness as well as top-notch security. Remember to make use of what you’ve learned with crafting your MVP – leaving the app as-is is also a valuable option, and you can choose to focus on cosmetic changes only.
5. Product release
The day of releasing the final version of your app to the world is an awesome success, but the journey doesn’t end here. Even after launch, apps need monitoring, optimisation and updates – you may have gotten users to download the app, now is the moment to keep them engaged and make sure all works as it should. Take this time to monitor ratings and reviews, look out for feedback and continue to search for improvements.
6. Additional updates
Improving your app should always remain a priority, even well after launch. At the end of the day, without users’ approval, the product is bound to fail.
When starting to work on improvements, remember to:
- Review your app and mark its weaknesses
- Prioritise fixes and roadmap in-app changes
- Conduct iterative design and development
- Keep up a constant user feedback loop
Always keep in mind when it comes to app development, change is the only constant. Keep working on various aspects of your digital product to gradually improve it and maintain an engaged userbase. This way, you can make sure your app stays on top in the extremely competitive financial industry.