Top 10 Online Shopping Apps in 2024

29 May 2024 | 33 min read
Top 10 Online Shopping Apps in 2024

As the e-commerce industry continues to expand, with market revenue expected to soar to US$6,568.00 billion by 2029, the way we shop is undergoing a dramatic transformation. Staying updated with the best shopping apps is more important than ever.

Curious about which online shopping apps are leading the pack in 2024? Get ready to explore the most popular shopping apps that are revolutionizing the way we browse, select, and purchase products online.

Revenue in the eCommerce market

In this article, we will cover:

  • A brief overview of top online shopping apps.
  • Key features and functionalities of online marketplaces.
  • Availability of apps on Apple and Google Play Store.
  • User experience and customer satisfaction when shopping online.
  • Unique selling points and innovations.

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1. Top online shopping apps: Amazon Shopping

Top online shopping apps: Amazon

Rating: 4.7

Availability: Android and iOS mobile devices.

In 2021, Amazon, the online shopping website, topped the charts as the most downloaded shopping app in 2021 on the U.S. Apple App Store. Amazon continues dominating digital marketing with its vast products and user-friendly interface.

The app attracts approximately 98 million unique users each month. Unlike traditional retailers, Amazon operates primarily as other shopping apps online marketplace without physical stores, except for select locations like Amazon Books, Amazon 4-Star, and Amazon Go.

Best for

  • One-stop shopping solution.
  • Everything from daily essentials to luxury items.
  • Tech gadgets and unique gifts.

Key features

  • User interface: Clean and intuitive, making navigation and shopping straightforward.
  • Search functionality: Powerful search engine with filters to narrow down results based on price, brand, rating, and more.
  • Barcode scanner: Allows users to compare prices and check availability by scanning a product’s barcode.
  • Alexa integration: Users can use Amazon’s virtual assistant, Alexa, to shop, track orders, and control smart devices.
  • Schedule your delivery: With Amazon Day, Prime members can choose the day of the week they want their packages to arrive, reducing the risk of package theft and minimizing cardboard waste. 
  • Order tracking: Amazon offers real-time updates on order status, from confirmation to delivery, including shipment notifications and the option to adjust delivery details.
  • Prime benefits: Exclusive access to Prime-only deals, free two-day shipping, and more for subscribers.
  • Secure payment options: Supports a variety of payment methods, including credit/debit cards, Amazon Pay, and gift cards.
  • Image search: This lets users upload a photo to find similar products available on Amazon.

2. Top online shopping apps: eBay

Top online shopping apps: eBay

Rating: 4.7

Availability: Android and iOS devices.

eBay, a top shopping app, started as AuctionWeb in 1995 but soon evolved into the e-commerce giant known today. As the second most visited online marketplace in 2023, eBay offers a vast and diverse array of products, connecting buyers and sellers across more than 190 markets globally.

The platform not only facilitates consumer-to-consumer sales but also serves as a crucial venue for business-to-consumer transactions. With a robust mobile presence initiated in 2008, eBay’s app has garnered millions of downloads, demonstrating its wide appeal and ease of use.

Best for

  • Rare, vintage, and collectible items.
  • Competitively priced used consumer electronics, clothing, and books.
  • Finding products no longer in production.
  • Comprehensive selection for both hobbyists and professionals.

Key features

  • Auction and buy it now options: Sellers can list items for auction, letting buyers bid competitively, or use the “Buy It Now” option for immediate purchase at a fixed price.
  • User rating system: eBay’s feedback system builds trust by allowing users to rate each other based on transaction experiences, ensuring reliability and accountability.
  • Diverse product categories: eBay offers various products, from electronics and fashion to collectibles and vehicles, catering to diverse shopping needs.
  • Global reach: Operating in multiple countries, eBay provides international buying and selling opportunities, expanding the market for buyers and sellers.
  • eBay money-back guarantee: This policy ensures buyers receive the item as described or get their money back, offering protection against undelivered or misrepresented items.
  • Advanced search and filters: Sophisticated search tools and filters help users find exactly what they need, narrowing results by price, condition, location, and more.
  • Mobile app: The eBay app offers a seamless shopping experience on the go, integrating all main website features, including bidding, buying, and monitoring listings.
  • Promotions and discounts: eBay frequently provides discounts and exclusive deals, especially for app users and regular auction participants.

3. Top online shopping apps: The ICONIC

Top online shopping apps: The ICONIC

Rating: 4.9

Availability: Android and iOS devices.

The ICONIC is a premier online shopping platform that offers a one-stop destination for fashion and lifestyle products. With an expansive catalog of over 300,000 products from top brands, The ICONIC caters to various fashion tastes and preferences.

In 2012, it won the “Best New Online Retailer” category at the Online Retailer Industry Awards (ORIA’s). Despite facing challenges such as a security breach in January 2024 where email/password combinations were stolen, The Iconic responded promptly by refunding all ineligible purchases to maintain customer trust.

Best for

  • Buying clothing, footwear, and accessories.
  • Streamline shopping with easy returns.
  • Discounts on high-quality items.

Key features

  • Extensive product range: The ICONIC features various products across various categories, including men’s and women’s clothing, sportswear, children’s apparel, accessories, beauty products, and home appliances.
  • User-friendly interface: The app’s clean, intuitive interface makes navigating the vast selection of products effortless and pleasant.
  • Size and fit guides: To help customers make the best size choice, ICONIC provides detailed size guides and virtual fitting tools.
  • Flexible payment options: The app supports multiple payment methods, including major credit cards, PayPal, and Afterpay, allowing customers the flexibility to pay in a way that suits them best.
  • Enhanced search and filter functions: Users can easily search for specific items and filter results by brand, size, color, price, and more, making it easy to find precisely what they’re looking for.
  • Create digital shopping lists and save for later: Customers can save items to their wish list or for later purchases, which is handy for keeping track of desired items.
  • Order tracking: The ICONIC offers real-time tracking of orders from purchase to delivery, providing customers with up-to-date information on their order status.
  • Customer support: Comprehensive customer support, including a responsive chat service, ensures that any queries or issues are promptly addressed.
  • Sustainability initiatives: In line with growing consumer demand for sustainable practices, ICONIC includes eco-friendly brands and products and offers insights into the sustainability of items to encourage conscious shopping.

4. Good On You

Top 10 Online Shopping Apps: Good on you

Rating: 4.7

Availability: Android and iOS devices.

Good On You is a comprehensive online shopping app that promotes ethical and sustainable fashion. The app has received praise from young climate activists for its informative articles and support in making ethical choices.

With a focus on providing credible sustainability data and powerful ratings technology, the app aims to help people make more informed choices about the brands they support. Aiming to empower 1 billion people by 2030 to make conscious shopping choices, Good On You is at the forefront of driving change in the fashion industry towards greater sustainability and ethics.

Best for

  • Those committed to sustainable and ethical fashion.
  • Trendsetters who value ethical practices.
  • Anyone seeking ethically sourced gifts.

Key features

  • Brand ratings: Good On You gives users access to over 3,000 brands based on three critical criteria: labor rights, environmental impact, and animal welfare. Each brand is rated from ‘We Avoid’ to ‘Great,’ making it easy for users to make informed decisions.
  • Personalized recommendations: Users can receive suggestions based on their preferences and the app’s ethical criteria, helping them discover new brands that align with their values.
  • Detailed brand profiles: Each profile provides in-depth information about a brand’s practices, policies, and performance across ethical dimensions.
  • Search and filter: The robust search function allows users to look up specific brands or filters based on ethical ratings, product categories, or price ranges.
  • Privacy practices: This includes collecting contact info, identifiers, and usage data linked to user identity, as well as location, search history, and diagnostics not linked to identity.
  • Regular updates: The app is frequently updated with the latest data on brands, keeping users informed about changes and new entries in the fashion industry.

5. Top online shopping apps: FARFETCH

Top online shopping apps: FARFETCH

Rating: 4.9

Availability: Android and iOS devices.

FARFETCH is a global luxury fashion online platform that connects creators, curators, and consumers. It is an e-commerce platform primarily focused on high-end fashion goods. Founded in 2007 by Portuguese entrepreneur José Neves, FARFETCH has grown to include over 700 boutiques and brands worldwide, offering a wide range of clothing, accessories, and beauty products.

The platform is known for its expansive selection of luxury items, exclusive capsule collections, and collaborations with high-profile designers and brands.

Best for

  • High-end fashion from top brands.
  • Designer bags, shoes, jewelry.
  • Rare or vintage fashion items.
  • Unique items from international boutiques.

Key features

  • Personalized recommendations: FARFETCH utilizes user behavior and purchase history to personalize the shopping experience by recommending items that match the user’s style and previous shopping preferences.
  • High-resolution imagery and detailed product descriptions: Each listing includes high-resolution images and detailed descriptions, including information about the fabric, care instructions, and sizing. This helps customers make informed decisions.
  • Flexible delivery options: The app provides various shipping options, including express and same-day delivery in certain cities, to meet customer convenience and urgency.
  • Easy returns and refunds: FARFETCH understands the concerns of online shopping, especially for luxury items, and provides a straightforward and hassle-free return policy.
  • Loyalty programs: It offers loyalty programs like FARFETCH Black and Private Client services, providing benefits such as early access to sales, exclusive discounts, and personalized styling.
  • Pre-owned section: The app emphasizes sustainability by including a pre-owned section where customers can purchase second-hand luxury items in excellent condition.
  • Live chat support: Includes live chat support, which offers real-time help from customer service representatives to assist with inquiries and improve service quality.
  • AR try-on and visualization tools: Some products on FARFETCH can be previewed using augmented reality (AR) tools, allowing users to visualize how certain items, such as sunglasses or watches, might look on them before making a purchase.

6. Top online shopping apps: ZARA

Top online shopping apps: ZARA

Rating: 4.7

Availability: Android and iOS devices.

Zara’s online app seamlessly blends cutting-edge fashion with user-friendly technology, making it a standout in the retail world. Designed for speed and ease of use, the app reflects Zara’s commitment to sustainability and fast fashion, offering users real-time updates on new arrivals, exclusive collections, and seasonal sales.

The app’s intuitive navigation and sleek design ensure a smooth, enjoyable shopping experience, mirroring the sophisticated and contemporary style Zara is known for globally. This makes the Zara app a must-have for fashion-forward shoppers looking to stay on top of the latest trends with just a few taps on their devices.

Best for

  • Trendy, fashion-forward clothing for all genders and ages.
  • Shoes, bags, belts, and jewelry that complement their outfits.
  • Famous designers or celebrities who often create limited-edition lines.

Key features

  • User-friendly interface: The app boasts a clean and intuitive interface, making it easy for users to navigate through different categories, search for specific items, or discover new fashion trends.
  • Augmented reality and virtual try-on: ZARA has integrated features like augmented reality (AR) and virtual try-ons for certain products, allowing users to visualize how clothes and accessories might look on them or in their space before making a purchase.
  • Real-time inventory updates: Users can see real-time updates on product availability, which helps them plan purchases without the inconvenience of items running out of stock after adding them to the cart.
  • Integration with physical stores: The app provides functionalities like checking inventory, reserving items for in-store pick-up, and scanning product barcodes.
  • Personalized recommendations and alerts: It offers customized product recommendations based on past shopping behavior and preferences. It also sends alerts for new arrivals, sales, or special events.
  • Seamless checkout process: The app makes the checkout process as quick and painless as possible, with features like saved payment methods, easy address entry, and a straightforward confirmation process.
  • Eco-friendly options: Reflecting ZARA’s steps towards sustainability, the app highlights eco-friendly products under the “Join Life” label, helping consumers make environmentally responsible 

7. Top online shopping apps: Depop

Top online shopping apps: Depop

Rating: 4.8

Availability: Android and iOS devices.

Depop is a peer-to-peer social e-commerce platform focusing on vintage, unique, and second-hand fashion. Launched in 2011, it offers a blend of a marketplace and a social network, particularly appealing to younger generations such as Gen Z and Millennials.

Depop’s app makes it easy for users to set up their shops, list items, and interact with buyers or sellers through likes, follows, and direct messaging, mirroring social media interactions. For shoppers looking for eco-friendly fashion choices or those wanting to explore unique style expressions, Depop offers a platform where every transaction feels personal and connected.

Best for

  • Vintage and retro clothing
  • Handmade accessories
  • Streetwear
  • Art and decor pieces with distinct or eclectic styles
  • Rare or limited-edition items (e.g., special sneaker releases, designer collaborations)

Key features

  • User profiles: Each seller has a profile that functions like a mini storefront, showcasing their listings, style, and buyer feedback. This personal touch helps buyers feel more connected to the sellers.
  • Social interaction: Depop integrates features typical of social networks, such as following, liking, and commenting, allowing users to engage with each other’s posts, build a following, and establish their brand.
  • Messaging system: The app includes a direct messaging feature, enabling buyers and sellers to communicate directly, which helps negotiate prices and discuss product details.
  • Secure payment system: Depop uses PayPal for all transactions, providing buyers and sellers with security and peace of mind regarding payments.
  • Shipping integration: The app offers integrated shipping options through significant carriers, making it easy for sellers to ship globally.
  • Explore tab: This feature allows users to discover new items based on their interests and interactions on the platform, tailored by Depop’s algorithm.
  • Curated editorial content: Depop highlights top sellers, fashion trends, styling tips, and community success stories to engage and inform users.

8. Top online shopping apps: ASOS

Top online shopping apps: ASOS

Rating: 4.8

Availability: Android and iOS Devices.

ASOS is a premier online fashion shopping app renowned for its extensive range of products and global reach. As a virtual hub for fashion enthusiasts, ASOS hosts an impressive collection from over 850 brands, boasting over 85,000 products.

Catering to a diverse international audience, ASOS ensures its fashionable offerings are accessible by shipping to over 240 countries worldwide. This wide accessibility and vast selection make ASOS a go-to platform for trend-seekers and style mavens looking for variety and convenience.

Best for

  • Casual, formal, activewear, and occasion wear.
  • Extensive selection from sneakers to high heels.
  • Accessories include bags, hats, jewelry, and sunglasses.
  • Skincare, makeup, haircare, and grooming products.

Key features

  • 360-degree views of products: One of the standout features of ASOS is the ability to view products from multiple angles. This 360-degree view helps customers get a comprehensive look at the items, reducing the uncertainty that often comes with online shopping.
  • ASOS marketplace: A platform within ASOS where different brands and vintage boutiques can sell their products, offering unique and hard-to-find items.
  • Premier delivery: A subscription service providing unlimited next-day delivery for a yearly fee, enhancing convenience for frequent online shoppers.
  • Style match: It is a visual search tool that helps customers find products similar to those in a photo they upload, making replicating the styles they love easier.
  • Fit assistant: An AI-driven tool that provides size recommendations based on the customer’s previous purchases and feedback, improving fit accuracy and reducing returns.
  • Customer reviews and ratings: Users can leave detailed reviews and ratings, providing valuable feedback for potential buyers.
  • Editorial content: ASOS regularly publishes fashion advice, trend reports, and style guides to inspire and inform customers.
  • Easy returns: ASOS offers a straightforward return policy, making it easy for customers to return unwanted items.

9. Top online shopping apps: GOAT

Top online shopping apps: GOAT

Rating: 4.8

Availability: Android and iOS devices.

GOAT is among the top online shopping apps that specializes in authentic sneakers and streetwear. Known for its stringent verification process, GOAT ensures that every item sold is 100% authentic, providing a secure marketplace for high-demand, limited-edition releases as well as classic designs.

The app’s user-friendly interface allows shoppers to easily browse through an extensive selection of footwear and apparel from leading brands, independent artists, and boutiques. GOAT’s app features include detailed product descriptions, high-quality images, and the ability to follow specific brands or collections to receive updates on new releases or restocks.

Best for

  • Wide selection of sneakers, ranging from everyday streetwear
  • High-end fashion items and contemporary accessories

Key features

  • Authentication service: Each item undergoes a meticulous inspection by experts to ensure its authenticity and quality, significantly minimizing the risk of counterfeit products.
  • AR try-on: Leveraging augmented reality technology, this feature allows users to virtually try on sneakers, enabling them to visualize how the shoes will look on their feet before making a purchase.
  • User-friendly interface: The app boasts an intuitive, easy-to-navigate design, equipped with efficient search and filter tools that enhance the shopping experience.
  • Secure payment gateway: The platform supports a variety of secure payment methods, including credit cards, PayPal, and Apple Pay, ensuring safe transactions.
  • GOAT points: Through a loyalty program, users earn points for their purchases and reviews, which can be redeemed for discounts on future orders.
  • Global marketplace: GOAT offers international shipping, making its vast selection of sneakers and streetwear accessible to customers around the world.
  • Personalized recommendations: The app uses machine learning to provide tailored product suggestions, aligning with user preferences and past shopping behaviors, making discovery seamless and personalized.

10. Top online shopping apps: Nike

Top online shopping apps: Nike

Rating: 4.8

Availability: Android and iOS Devices.

Nike’s online shopping app provides a seamless and efficient online shopping experience for sports enthusiasts and lifestyle fashion seekers. It is a digital platform where users can browse, customize, and purchase Nike’s wide range of products, including shoes, apparel, and accessories.

With a presence in over 170 countries, Nike leverages its vast network of physical stores and its robust online platform to provide a comprehensive and immersive shopping experience. 

Best for

  • Durable, child-friendly sports products.
  • Personalize shoes and apparel with ‘Nike By You.’
  • High-tech clothing for various sports activities.
  • Quality gear for multiple sports.
  • Trendy, fashion-forward athletic wear.

Key features

  • Nike By You: This feature allows users to customize their sneakers and apparel, allowing them to add personal touches to their gear.
  • Exclusive access: App users get early and exclusive access to new releases, limited editions, and unique collaborations that are not always available to the general public.
  • Seamless checkout: The app provides a smooth and fast checkout process with various payment options, including credit/debit cards, PayPal, and Nike gift cards.
  • Nike membership: Users can sign up for a Nike membership through the app, which offers additional benefits such as free shipping, birthday rewards, and exclusive member-only content.
  • Augmented reality shopping: Some products can be viewed in augmented reality, allowing users to see how sneakers might look on their feet before making a purchase.
  • Activity tracking integration: The app integrates with Nike’s fitness apps like Nike Run Club and Nike Training Club, helping users track their athletic performance and progress.
  • Push notifications: Users receive updates on new releases, upcoming sales, and events through push notifications, ensuring they never miss out on what’s new and exciting at Nike.

Ready to create a cutting-edge shopping app?

Online shopping is evolving rapidly, driven by technological advancements and changing consumer behaviors. The above-mentioned top online shopping apps offer innovative features, seamless user experiences, and diverse products catering to varied needs.

As e-commerce growth continues, these apps are set to play a pivotal role in defining the future of shopping, ensuring convenience, satisfaction, and accessibility for users worldwide.

Key takeaways

  • The use of AR and AI in mobile apps is increasing to provide users with a more engaging experience.
  • Successful apps prioritize intuitive interfaces and robust search functionalities.
  • High satisfaction is achieved through real-time tracking, easy returns, and responsive support.
  • Extensive shipping options are essential for accessing international markets.
  • Ensuring transaction security is vital for consumer trust.
  • Social features within apps strengthen user connections and enhance engagement.

Creating an app that stands out demands a blend of creativity, cutting-edge technology, and a focus on user experience. At Miquido, we specialize in crafting custom web, mobile, and eCommerce software applications that set industry standards.

From revolutionizing industries with dynamic mobile apps to launching robust eCommerce platforms, and developing compelling web applications, our capabilities extend to cross-platform solutions that ensure your app performs seamlessly across iOS and Android.

Ready to create a market-leading app? Let’s make it happen together. Get a quote now!

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