Here Are The Top 10 Digital Product Design Firms for SMBs

1 Dec 2023 | 26 min read
Here Are The Top 10 Digital Product Design Firms for SMBs

Ever wondered why some digital products feel like a breath of fresh air, while others make you want to toss your device out the window? The answer often lies in the hands of a top-tier digital product design studio. These experts of interface design breathe life into pixels, creating experiences that not only look good but feel intuitive.

What we’ll cover in this article:

  • Why a digital product design consultancy matters.
  • What to look for in the best digital product design services (checklist).
  • Top 10 digital product design agencies: Philosophy, projects, and what sets them apart.
  • How to pick a digital design agency that aligns with your vision and product strategy.

By the way, if you’re looking for actionable insights and a guide to navigating the complex world of digital product design, you’re in the right place. We’ve got the expertise and the resources to help you make informed decisions. So, let’s get started.

Why A Digital Product Design Studio Is the Unsung Hero of the Tech World

You swipe right, and it’s a match. You click “Buy Now,” and your purchase is confirmed. These seamless interactions didn’t just happen by accident. They’re the result of meticulous project management, planning, cutting-edge technologies, and a deep understanding of user interface design and behavior. In short, they’re the work of top-notch digital product design firms.

The Impact on Business Success

There are many reasons why you need a digital product strategy crafted by a professional studio.

  • You get professional insight into your user needs and business opportunities.
  • User-Centric Design: A design that speaks to the user can turn a one-time visitor into a loyal customer. This is where usability testing comes into play.
  • Innovation: These product design companies are the think tanks where product strategy and groundbreaking ideas come to life.
  • Industry Recognition: Awards and accolades aren’t just for show; they’re testaments to a product design company’s capabilities.

The Numbers Don’t Lie

According to a report by Forrester, every dollar invested in UX/UI brings $100 in return. That’s an ROI of a whopping 9,900%.

So, if you’re still on the fence about investing in a top-tier digital product design agency, these numbers should tip the scales. If you’re looking for a partner who understands the ins and outs of digital product design, we’ve got you covered. Find out more about the differences between UX and UI design.

Criteria for Selecting the Top 10 Digital Product Design Firms

Choosing a digital agency is like picking a co-founder for your digital venture. You need someone who shares your vision, brings expertise to the table, and, most importantly, can execute that vision flawlessly. So, how did we narrow down the list to the top 10? Here’s the scoop:

The checklist to choosing the right product design firm

The Checklist

  1. Portfolio Quality: A product design company’s past work is a window into its capabilities. Here are some things to look out for:
    • Diversity of Projects: Have they worked across various sectors and project sizes?
    • Functional Prototypes: Does their portfolio showcase interactive and user-focused designs?
    • Design Consistency: Do they maintain a coherent design language throughout projects, reflecting attention to detail?
    • Problem-Solving Evidence: Can you identify designs where specific user or business challenges were addressed?
    • Inclusion of Feedback: Are there instances of iterative designs based on user or client feedback?
  2. User-Centered Approach: The end users are king, and these product design companies know it. User testing is a crucial part of their entire design process. This ensures the final product is excellent for the real users.
  3. Innovation Quotient: We’re talking about product designers and design companies that push the envelope, not just color within the lines.
  4. Industry Recognition: Design awards are the industry’s way of giving a nod to the excellence of a product design team.
  5. Client Reviews: Word of mouth still holds weight, especially when it comes from satisfied customers. It shows that the user interface design and development are based on real user experiences.

The Fine Print

We didn’t just skim through portfolios and client reviews. We dug deep. We analyzed how each digital product design consultancy’s design philosophy aligns with current UX and UI design trends and user expectations. We even looked at their product design and development approach to usability testing, user interface design (UX/UI design), and how they adapt to cutting-edge technologies.

1. Miquido

Top digital product design firms - Miquido

Location: Europe

Strengths: Miquido is a full-cycle product design agency that specializes in UX/UI design and consulting, aiming to help businesses meet their objectives through intuitive, user-centric digital experiences. We offer services like UX research, UI design, and product design workshops.

Notable Projects: We designed a sports mobile application for an NBA all-star, which won 1st place in the Product category at the UX Design Awards 2023.

Design Philosophy: Data-driven design adapted to their client’s needs. Employ methodologies like Triple Diamond, UX kits, and design systems.

Miquido is not just a design agency; we are a full-cycle product design company that tailors the team and services to what our clients need. With 12 years of experience and a proven track record, we have a team focused on helping companies conquer the market. Our design philosophy is based on personalized, iterative methodologies and tools, aiming to accelerate innovation, optimize costs, and reduce time-to-market.

Check out: Our Ultimate Guide on The Product Design Process

2. UX Studio

Top digital product design firms - UX Studio

Location: Europe

Strengths: UX Studio specializes in product management, strategic thinking, and agile transformation.

Notable Projects: They have worked with HBO to redesign the HBO-Go platform for web, mobile, and smart TV.

Design Philosophy: Work as an extension of their client’s in-house team.

Located in the heart of Europe, UX Studio is not just another design agency. They have industry expertise and specialize in product management, strategic thinking, and agile transformation. With a team of 60 product design professionals, they’ve made a name for themselves by working on high-profile projects, such as the redesign of HBO’s HBO-Go platform for web, mobile, and smart TV. Their design philosophy is unique; they aim to work as an extension of their client’s in-house team, offering a seamless blend of expertise and collaboration.

3. Aras™ Digital Products

Top digital product design firms - Aras

Location: Croatia

Strengths: Aras is known for creating end-to-end digital products, including mobile apps for both iOS and Android, websites, and other digital products.

Notable Projects: Clients include McKinsey,, and Foodtrux.

Design Philosophy: User testing focused product design.

Hailing from Croatia, Aras Digital Products has carved out a niche for itself in the realm of end-to-end digital product development and creation. They’ve got their fingers in many pies, from mobile apps for iOS and Android to comprehensive websites. Their client roster is impressive, boasting names like McKinsey and When it comes to their design philosophy, they’re all about delivering user-tested product designs that cover the entire discovery and research phase.

4. Wandr Studio

Top digital product design firms - Wandr Studio

Location: Los Angeles, USA

Strengths: Wandr Studio has a small but diverse team that focuses on UX design, research, and brand identity development.

Notable Projects: They have worked with the World Wide Fund for Nature, Samsung, and Adobe.

Design Philosophy: Focus on UX design, research, and brand development services.

Based in Los Angeles, Wandr Studio may be a small team, but they pack a punch. Specializing in UX design, research, and full brand identity development, they’ve worked with giants like the World Wide Fund for Nature, Samsung, and Adobe. Despite being relatively new to the scene, they offer a wide service portfolio, focusing on UX design and research to create brand identities that resonate.

5. Beyond

Top digital product design firms - Beyond

Location: San Francisco, USA

Strengths: Beyond is a design and technology agency that critically evaluates user interactions and builds digital products from scratch.

Notable Projects: They have partnered with companies like Facebook, Google, and Mailchimp.

Design Philosophy: Close collaboration with clients.

Beyond operates out of San Francisco and stands as a testament to what a tech and design firm can achieve. They critically evaluate user interactions and build digital products from the ground up. Their partnerships read like a who’s who of the tech world, including Facebook, Google, and Mailchimp. Their design philosophy revolves around close collaboration with clients, helping them evolve into better versions of themselves.

6. Aufait UX

Top digital product design firms - Aufait

Location: Bangalore, India

Strengths: They have over five years of expertise in UI/UX design and have a dynamic group of 50 industry experts.

Notable Projects: Clients include Oman Air, Legrande, Roca, Saudi Aramco, and Hindustan Petroleum.

Design Philosophy: Go the extra mile to understand the company, competitors, and products/services.

Situated in Bangalore, India, Aufait UX has over five years of expertise in UI/UX design. With a dynamic group of 50 talented individuals, they’ve worked with big names like Oman Air and Saudi Aramco. They dig deep to understand the company, competitors, and products/services, offering a truly customized design experience.


Top digital product design firms - IDEO

Location: Global

Strengths: Known for pioneering the concept of “design thinking.”

Notable Projects: Apple’s first mouse, the Palm V PDA, and even a redesign of the New York City taxi receipt.

Design Philosophy: Human-centered design and a multidisciplinary approach.

With a global presence, IDEO is often credited with pioneering the concept of “design thinking.” Their portfolio is as diverse as it is impressive, featuring projects like Apple’s first mouse and a redesign of the New York City taxi receipt. What sets IDEO apart is its human-centered design philosophy. They don’t just create products; they create experiences that resonate with the end-user. Their multidisciplinary approach ensures that they’re not just following trends, but setting them.

8. Frog Design

Top digital product design firms - Frog Design

Location: Global

Strengths: Industry veterans with over five decades of experience.

Notable Projects: They’ve worked with GE, Disney, and Microsoft.

Design Philosophy: Emotional connections between brands and their customers.

With over five decades in the industry, Frog Design is a global powerhouse in the design world. They’ve worked with iconic brands like GE, Disney, and Microsoft, delivering designs that not only look good but also create an emotional connection between the brand and its customers. Their design philosophy is deeply rooted in creating designs that are both innovative and user-friendly. They’re not just about aesthetics; they’re about creating a holistic user experience.

9. Clay

Top digital product design firms - Clay

Location: San Francisco, USA

Strengths: They specialize in UI/UX and have a knack for creating simple, beautiful designs.

Notable Projects: Coca-Cola, Slack, and Google are among their clients.

Design Philosophy: Simplicity and straightforward design.

Also hailing from San Francisco, Clay specializes in UI/UX and has a knack for creating simple, beautiful designs. Their client list includes heavy hitters like Coca-Cola, Slack, and Google. They believe in the power of simplicity and aim to solve complex problems through straightforward design systems. Their work is a testament to the idea that less is often more, especially when it comes to user experience.

10. Toptal Designers

Top digital product design firms - Toptal Designers

Location: Remote

Strengths: Offers a marketplace of the top 3% of freelance designers.

Notable Projects: They’ve worked with Airbnb, Zendesk, and Shopify.

Design Philosophy: Matching clients with designers.

Toptal operates on a unique model. They offer a marketplace of top 3% freelance designers, making them a go-to for companies looking for specialized talent. With clients like Airbnb, Zendesk, and Shopify, they’ve proven that remote collaborations can produce exceptional results. Their design philosophy focuses on matching clients with designers who are the perfect fit for their project needs, ensuring a customized design experience that hits all the right notes.

And there you have it—a deep dive into the top 10 digital product design firms for 2023. Each brings a unique set of skills and philosophies to the table, making them the crème de la crème of the digital design world. Whether you’re an entrepreneur or a project stakeholder, this list is your ultimate resource for making an informed decision on your next design partner.

Benefits of Partnering with A Top Product Design Firm

So, you’ve got the list, but what’s the real advantage of partnering with these top-tier digital product design studios? Let’s break it down.

  1. You’re not just getting a design; you’re getting a strategy. These digital design agencies don’t just make things look good—they dive deep into your business goals, target audience, and market trends. They offer a comprehensive design strategy that aligns with your business objectives. It’s like having a dedicated team of experts who not only understand design systems and product functionality but also get the bigger picture.
  2. The quality of work is unparalleled. These design companies have portfolios that speak volumes, showcasing a range of projects from different industries. They’ve been there, done that, and have the case studies to prove it. Whether it’s a mobile app or a full-fledged digital transformation, they’ve got the skills and the track record to deliver top-notch work.
  3. It’s all about the user experience. In today’s digital age, user-centric design isn’t just a buzzword; it’s a necessity. These digital product design studios understand the nuances of user behavior, employing cutting-edge technologies and methodologies to create designs that are intuitive, engaging, and user-friendly.

We hope you’ve gained some overall value that will help you choose your perfect digital product design studio.

If you’re looking for a one-stop solution for all your web design needs, don’t forget to check out our product design services. We offer a holistic approach to design, ensuring that your digital product not only looks good but performs exceptionally well.

So, are you ready to make an informed decision and choose a design partner that aligns with your project goals? The ball’s in your court.

How To Find A Great Digital Product Design Studio

You’re armed with a list of the best in the business, but how do you go about choosing the one that’s the perfect fit for your project? Let’s guide you through the process.

  1. Define your project scope. Know what you’re looking for, whether it’s a complete digital transformation or a specific UI/UX design task. Having a clear understanding of your needs will help you narrow down your options.
    • Type of Product: Is it a mobile app, web platform, or both?
    • Features: List primary functionalities—like user login, e-commerce integration, or chatbots.
    • Target Audience: Identify your main user demographics.
    • Timeline: Define a clear start and end date.
    • Pro Tip: Create a one-page project brief detailing these specifics. It’s a quick reference tool for both you and potential design firms.
  2. Examine their portfolios. A design company’s past work can give you valuable insights into its style, complexity, and industry experience. Look for projects that are similar to yours and see how they’ve tackled the challenges to maximize the product’s success.
  3. Client testimonials and reviews are gold. They offer an unfiltered view of what it’s like to work with a design company. Take the time to read through them, and even consider reaching out to past clients for their firsthand experience.
  4. Discuss the budget, but don’t make it the deciding factor. The cheapest option is rarely the best one. Instead, focus on the value the product design company can bring to your project.
  5. Schedule a consultation. This is your opportunity to ask questions, discuss timelines, and get a feel for how well you’ll work together. Trust your gut; the relationship you’ll have with your design company is crucial.
  6. Ask about post-launch support. The project doesn’t end when the design is done; you’ll need ongoing support for updates, tweaks, and potential pivots. Make sure your chosen product design company offers this service.

There you have it—a comprehensive guide to selecting a design firm that aligns with your project goals. It’s not just about hiring a firm; it’s about forming a partnership that will help your digital product succeed. Choose wisely.

So Which Digital Product Design Agency is Best For Me?

Remember, design isn’t just about how it looks; it’s about how it works and how it makes the user feel in digital marketing. It’s a complex process that requires a strategic approach, innovative thinking, and a deep understanding of user behavior.

Navigating the realm of digital product design can be a maze. But, with the right guide, every twist and turn becomes a straight path. Let’s recap the design luminaries:

  • Miquido: Tailored, end-to-end user-centric solutions for startups and SMEs.
  • UX Studio: Strategic thinking meets holistic design for SMEs.
  • Aras™ Digital Products: End-to-end digital solutions for diverse needs.
  • Wandr Studio: Brand-building through focused UX design.
  • Beyond: Ground-up designs with a user-first approach.
  • Aufait UX: Deep dives to ensure tailored startup designs.
  • IDEO: Innovation meets human-centric design.
  • Frog Design: Global power through innovative, user-friendly designs.
  • Clay: The essence of simplicity for startup success.
  • Toptal Designers: A marketplace of design prowess for flexible needs.

If you’re wondering which design firm is the best, you can’t go wrong with Miquido’s product design services. What’s great about us is that we not only understand the business analysis aspect but also offer end-to-end software development services to bring any vision to life.

That means you get a digital product that not only looks good but also delivers on performance and user experience.

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