Product ideation services

Drive your business growth by creating winning strategies for delivering user-centred digital products

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Plan ahead and maximise your chances of success

Risk is a part of entrepreneurship. But let’s not make it bigger than it has to be. Have an application idea in mind? Want to take a step towards digital transformation? Wish to bring innovation into your business strategy? Test your ideas ahead to maximise your chances of success! Choose our ideation, strategy and consulting services to capture new business opportunities with confidence.

Our Product Ideation and Strategy services

Verify your app ideas, test and improve your existing digital products, or make sure your business is on the right track. Browse through our services and choose the option that fits your needs best.

Product Strategy expert at work

Product Strategy

Did you know that the most frequent reason startups fail is due to no market demand for their product? Be sure to avoid this common mistake! Choose our Product Strategy services to turn a concept into an excellent digital product. In order to grasp the idea of your business and build a shared understanding of your product vision, we invite you to join our customer-tailored workshops.

Learn about Product Strategy
R&D experts at work

Research and Development

Want to make sure that your product will be better than similar ones on the market? We tailor our Research and Development services to give you a competitive advantage. Choose our Innovation Research to validate your idea technology-wise, test its feasibility, and identify new tech opportunities. Go for our Proof of Concept development to see a rapid prototype that you can present to your stakeholders or validate with your first users.

Learn about R&D
Web developer at work

Legacy modernisation

Is your commercial application failing to catch up with the competition? Is your current software inconvenient to use for you and your customers? In both cases, legacy modernisation is a must. In this process, your outdated or ineffective software gets remodelled or rebuilt, so that it serves its purpose and brings in revenue once again. Thanks to our legacy app modernisation services you save money, increase security, and reach new long-term business opportunities.

Learn more about legacy modernisation
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Digital Transformation

Adopt new technologies, automate processes and increase productivity with our digital transformation services. Depending on your goals and expectations, we choose and implement custom digital transformation solutions. It can be cloud transition, software updates or a brand new system implementation – whatever fits your needs and works best in your case. Thanks to this, you can increase your business’ performance or bring new value to your customers.

Learn more about Digital Transformation
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Business Intelligence

Turn your data into business-enhancing solutions with our Business Intelligence services. Don’t trust your gut – rely on data and make informed business decisions. We gather historical and real-time data and process it to help you base your decision-making process on verified facts, rather than speculation. Thanks to high-end technology, we are able to provide our clients with the most accurate and consistent information for their business benefit.

Learn about Data Science

Tangible results, right on schedule

2 weeks
for the prototype
3 months
for the MVP

Need your idea verified fast?

Why trust Miquido with your business strategy

When it comes to making business choices, the “why” is equally as important as the “how”. See why you should choose our team to help you perfect your ideas.

Trusted and loved by many

9 out of 10 of our projects come from referrals. We value transparency above all. You will always stay in the loop thanks to access to all of the project documentation and task boards at all stages of the development. We’ve worked with internationally recognized brands like BNP Paribas, Skyscanner, Herbalife, and many others. So by joining Miquido you can be certain you’re in good hands.

Holistic customer-centered approach

You’re not just our client – you’re our partner! You can even join our daily standups, if you wish! Together, we’ll be bringing your idea to life with cutting edge tech. But we’re not one of those companies that say “yes” to everything just because you’re paying. Instead, we enhance your project with our expertise at all stages, even if that means taking a critical look at your initial idea.

Solutions tailored to your needs

There are no one-size-fits-all solutions here. We always study your business goals, needs and expectations carefully to advise you on the right technology & strategy, and identify potential obstacles down the road. Whatever phase your project is in, or whatever the size of your company, we always make sure our approach fits the bill perfectly.

Cutting-edge technology

There are many factors in play if you wish to stay one step ahead of your competitors, and technology is one of them. Our research and strategy services allow us to mark out your opportunities and choose the tech stack that would be a perfect fit. We also offer custom AI-based features and Data Science solutions to make sure your business reaches its full potential.

Award-winning software house

We pride ourselves on excellent business solutions recognised worldwide. Miquido is a Google-certified software house and a member of the Google Developers Agency Program. This title has been awarded to just 80 companies globally and marks excellence in both software development and a customer-focused attitude. A portfolio of 100+ projects we have created has granted us recognition at the UK App Awards, Mobile Trends Awards, and Fintech Awards.

10+
years in software
development
250+
digital solutions
delivered
90%
of all projects
conducted remotely

Check what our clients say about us

We love what we do, but you don’t need to take our word on it. See the opinion our clients have on our app development services.

Let’s work together
TUI logo

Miquido performed very well and made helpful suggestions and adjustments throughout the project to ensure its success.

e-Commerce Coordinator, TUI

Empik Go logo

At the beginning of cooperation with Miquido, we had a lot of ideas for product development, but no specific plan. The two-day workshop helped us to broaden the perspective, sort out areas and create a backlog of tasks for further work on the mobile app.

Michał Kiender

Senior Product Manager, Empik Go

Industree logo

Unlike other vendors they also didn’t hesitate to challenge our concept only to make it better and bring new creative ideas and technical options we were not necessary aware of.

Bart Biernat

CEO, Industree

Our Product Strategy & Ideation process

  • 1

    Discover

  • 2

    Research

  • 3

    Ideate

  • 4

    Prototype

  • 5

    Optimise

Understanding your wants and needs

First of all, we’ll need to identify the scope of the project. So we go ahead and learn all there is to know about your product idea and business needs. It’s important for us to understand what it is you want to achieve in the end, in order to build an app that will reflect on your core idea perfectly. We encourage our clients to participate actively at this stage, because this is the best chance for us to embrace your vision and for you to understand the process behind it.

Competitive analysis and market insights

For your product to succeed on the market, you’d need a clear vision as well as a customer-driven strategy. That’s why at this stage we analyse the specifics of your industry, study your competition, learn the latest trends and your users’ needs. Our team helps you identify new business opportunities and sets up a Unique Value Proposition for your product.

Brainstorming and wireframing

Now it’s time for ideation sessions. At our customer-tailored workshops, together we work on user personas and customer journeys, brainstorm possible solutions, and wireframe all the essential features. At the end of this stage, we’re able to decide on the technologies we’ll be using, provide you with an estimated time it will take our development team to complete your project and the approximate cost of the implementation.

Creating a clickable prototype & further iteration

At this stage we complete a clickable prototype that demonstrates what your product will be capable of, but also allows us to receive user feedback. With every interaction, we’re able to validate our hypothesis and get closer to bringing your product to the market with minimal risks. All this lets us deliver a more valuable set of features necessary for your business goals.

Data-driven enhancements of your product

We keep an eye on our product post-launch as well! Our team takes care of all the essential tasks, like testing and optimising their metrics, redefining business ideas, and even generating new features if needed. We will review the initial assumptions, check the data in order to detect missed opportunities, and work out improvements that can deliver quick wins.

User interface of a custom mobile application

Custom app development

Once your vision is clear and your strategy is marked out, you want to get a solution that fits like a glove. We want to see your project go smoothly, too – and that’s why you can trust us with custom design and development. After the Ideation and Strategy part, we can start working right away to design and deliver you that right solution.

What’s in it for you? Recognisable design to help you stand out and build a strong brand. Scalability and flexibility that lets you adjust your product as your business and needs grow. No unnecessary features, but a solution that is tailor-made just for you. A development schedule and budget adjusted to your business plan. Full product support and maintenance. And that’s just to name a few advantages!

Want to know more about our Ideation & Strategy services?

Have your own project in mind? Browse these questions our clients often ask and find out all you need to know about our strategy and research for business. Or simply reach out and ask us for the details!

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Why is the product ideation process necessary for building successful digital products?

The product ideation process is like the foundation upon which the entire product is built, shaping its direction. Digital products are created to solve problems and meet the needs of users. The ideation process allows for thorough research and exploration of user pain points and desires. By understanding this, you can generate ideas that directly address user needs, leading to a more relevant and valuable end product.

It is also worth remembering that nowadays, innovation is key to staying ahead of the competition. The ideation process encourages out-of-the-box thinking, enabling teams to develop unique ideas.

Last but not least – remember that digital products are rarely perfect from the start. The ideation process embraces iteration and continuous improvement. Product teams can refine and enhance the product by gathering user feedback, analysing data, and monitoring market trends. The ability to iterate and adapt based on real-world usage and feedback is essential for building successful digital products that evolve with user needs.

What are the key stages of the digital product ideation process?

Step 1: Generation
This initial stage involves generating various ideas through brainstorming, research, and exploration. It’s essential to foster a creative environment where team members can contribute diverse perspectives. During this stage, no idea is off-limits, and the focus is on quantity rather than quality.

Step 2: Selection

Once ideas have been generated, it’s time to evaluate and select the most promising concepts. This involves assessing each idea based on various criteria, such as market demand, strategic alignment, and user value. In this stage, the team may employ user research or market analysis techniques to make informed decisions.

Step 3: Implementation

After selecting the most promising ideas, you must turn them into tangible products. This stage involves further refinement, detailed planning, and defining the product’s scope and features. That is why It’s crucial to apply cross-functional teams, including designers and developers, to ensure a holistic approach to implementation. Throughout the implementation stage, it’s essential to maintain a balance between creativity and practicality.

Remember that each stage requires careful consideration and collaboration to ensure that the final product meets user needs, aligns with business goals, and provides a delightful experience in the digital landscape.

What product ideation techniques are used by Miquido?

At Miquido, we adapt Product Ideation techniques to every project’s needs. However, our Product Ideation team commonly use some of the most widely known techniques, including:

  • Brainstorming: It involves bringing together a group of individuals to freely share their thoughts, suggestions, and concepts related to the product. Brainstorming sessions often stimulate creativity and can result in diverse potential ideas for further exploration.
  • Mindmapping: This helps to organise and connect different ideas and concepts. Mindmaps can be used to explore various product aspects and generate new connections. This allows for a more structured and holistic approach to ideation.
  • Focus Groups: This technique involves gathering a selected group of individuals representing the target audience or key stakeholders. Through facilitated discussions and guided conversations, focus groups provide valuable insights into user preferences, pain points, and needs.
  • Storyboarding: Storyboarding is all about creating a series of visual narratives or sequential sketches to illustrate how users interact with the product. Storyboards help to visualise the user journey and generate ideas for improving the overall user experience.
  • Sketching: Sketching allows designers to explore different design concepts, interface layouts, and feature arrangements. It encourages visual thinking and facilitates collaboration within the team.

However, it is also worth remembering that various techniques depend on several factors and that the best results often come from a mix of individual activities.

How long does the ideation process take?

As always, it depends on factors such as the project’s complexity, specific goals or team size. The ideation process is typically not a one-time event but an iterative and ongoing product development phase.

The ideation phase may be quick for more straightforward products or features, taking a few days or weeks. However, for more complex or groundbreaking ideas, the process may require more time to explore possibilities, conduct research, and refine concepts, potentially spanning several weeks or even months.

The number of iterations and the time required to incorporate feedback can extend the ideation process. It is essential to allow iterative cycles to refine and improve the ideas before moving forward.
However, it is crucial to take your time with the ideation process as it lays the foundation for the entire product development lifecycle. Allocating adequate time for thorough research, exploration, and refinement of ideas ensures a more robust and successful end product.

Expert discussing Ideation & Strategy services with a client

Ideation & Strategy services for industries

  • Healthcare
  • E-commerce
  • Entertainment
  • Fintech
  • Other

Follow modern medical standards with a custom-made healthcare app. We research modern tech solutions for healthcare, study industry realities and requirements to bring you a secure and dependable product.

Our team excels in healthcare mobile app development for remote health monitoring, data management, and mHealth. We use an AI-based, data-driven approach to bring you user-oriented digital products.

See our solutions for healthcare

We offer one-stop software services to help you create an eCommerce application that serves business needs and answers customer expectations. Our team creates top-performing, scalable ecommerce apps, ready to serve millions of users worldwide.

Our experience in eCommerce software development ranges between startups, unicorns, and enterprise giants. Thanks to this, we create ecommerce IT solutions that are seamless, secure, and tailored to your individual business needs.

See our solutions for e-commerce

Years of experience working with entertainment pioneers worldwide has allowed our team to specialise in creating music and video apps. Whether you are aiming for advanced entertainment software with a recommendation system, a bespoke streaming service or exceptional content quality, you’ve come to the right address.

Make sure you serve your customers an application they will love. Our ideation, consulting and strategy services can help you choose a solution that stands out from the competition and sweeps your users off their feet.

See our solutions for entertainment

The fintech industry craves strategy planning more than any other. We are here to help you release cutting-edge banking and insurance software that will put you one step ahead. We craft secure fintech applications ready to serve millions of customers and transactions globally.

Gaining experience within the fintech industry for 10+ years, our team offers end-to-end services in financial, insurance and banking app development. Business-oriented data science and machine learning solutions help us bring the most innovative ideas to life.

See our solutions for fintech

Strategy and planning ahead is a crucial part of any business. Regardless of the industry or company size, we always tailor our solutions to individual needs and business objectives. Browse our other software solutions for travel, lifestyle, education, project management, and other sectors.

See our solutions for other industries

Want to talk about your project?

Maciej Szwed

Hi, I’m Maciej from Miquido. How can we help you with your project? Fill out the form – we’ll get back to you soon.

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