Product Ideation and Strategy services for your business
Plan ahead and maximise your chances of success
Risk is a part of entrepreneurship. But let’s not make it bigger than it has to be. Have an application idea in mind? Want to take a step towards digital transformation? Wish to bring innovation into your business strategy? Test your ideas ahead to maximise your chances of success! Choose our ideation, strategy and consulting services to capture new business opportunities with confidence.
Our Product Ideation and Strategy services
Verify your app ideas, test and improve your existing digital products, or make sure your business is on the right track. Browse through our services and choose the option that fits your needs best.
Read the stories of our successfully delivered products
Our Product Ideation & Strategy process
Understanding your wants and needs
First of all, we’ll need to identify the scope of the project. So we go ahead and learn all there is to know about your product idea and business needs. It’s important for us to understand what it is you want to achieve in the end, in order to build an app that will reflect on your core idea perfectly. We encourage our clients to participate actively at this stage, because this is the best chance for us to embrace your vision and for you to understand the process behind it.
Competitive analysis and market insights
For your product to succeed on the market, you’d need a clear vision as well as a customer-driven strategy. That’s why at this stage we analyse the specifics of your industry, study your competition, learn the latest trends and your users’ needs. Our team helps you identify new business opportunities and sets up a Unique Value Proposition for your product.
Brainstorming and wireframing
Now it’s time for creative ideas. At our customer-tailored workshops, together we work on user personas and customer journeys, brainstorm possible solutions, and wireframe all the essential features. At the end of this stage, we’re able to decide on the technologies we’ll be using, provide you with an estimated time it will take our development team to complete your project and the approximate cost of the implementation.
Creating a clickable prototype & further iteration
At this stage we complete a clickable prototype that demonstrates what your product will be capable of, but also allows us to test implemented ideas with users or entice stakeholders to invest. With every interaction, we’re able to validate our hypothesis and get closer to bringing your product to the market with minimal risks. All this lets us deliver a more valuable set of features necessary for your business goals.
Data-driven enhancements of your product
We keep an eye on our product post-launch as well! Our team takes care of all the essential tasks, like testing and optimising their metrics, redefining business ideas, and even generating new features if needed. We will review the initial assumptions, check the data in order to detect missed opportunities, and work out improvements that can deliver quick wins.
Custom app development
Once your vision is clear and your strategy is marked out, you want to get a solution that fits like a glove. We want to see your project go smoothly, too – and that’s why you can trust us with custom design and development. After the Ideation and Strategy part, we can start working right away to design and deliver you that right solution.
What’s in it for you? Recognisable design to help you stand out and build a strong brand. Scalability and flexibility that lets you adjust your product as your business and needs grow. No unnecessary features, but a solution that is tailor-made just for you. A development schedule and budget adjusted to your business plan. Full product support and maintenance. And that’s just to name a few advantages!Read about custom app development
Ideation & Strategy services for industries
Follow modern medical standards with a custom-made healthcare app. We research modern tech solutions for healthcare, study industry realities and requirements to bring you a secure and dependable product.
Our team excels in healthcare mobile app development for remote health monitoring, data management, and mHealth. We use an AI-based, data-driven approach to bring you user-oriented digital products.See our solutions for healthcare
We offer one-stop software services to help you create an eCommerce application that serves business needs and answers customer expectations. Our team creates top-performing, scalable ecommerce apps, ready to serve millions of users worldwide.
Our experience in eCommerce software development ranges between startups, unicorns, and enterprise giants. Thanks to this, we create ecommerce IT solutions that are seamless, secure, and tailored to your individual business needs.See our solutions for e-commerce
Years of experience working with entertainment pioneers worldwide has allowed our team to specialise in creating music and video apps. Whether you are aiming for advanced entertainment software with a recommendation system, a bespoke streaming service or exceptional content quality, you’ve come to the right address.
Make sure you serve your customers an application they will love. Our ideation, consulting and strategy services can help you choose a solution that stands out from the competition and sweeps your users off their feet.See our solutions for entertainment
The fintech industry craves strategy planning more than any other. We are here to help you release cutting-edge banking and insurance software that will put you one step ahead. We craft secure fintech applications ready to serve millions of customers and transactions globally.
Gaining experience within the fintech industry for 10+ years, our team offers end-to-end services in financial, insurance and banking app development. Business-oriented data science and machine learning solutions help us bring the most innovative ideas to life.See our solutions for fintech
Strategy and planning ahead is a crucial part of any business. Regardless of the industry or company size, we always tailor our solutions to individual needs and business objectives. Browse our other software solutions for travel, lifestyle, education, project management, and other sectors.See our solutions for other industries
Want to talk about your project?
Hi, I’m Maciej, Head of Design at Miquido. Fill in the form to the right and we’ll get in touch soon!